You have to stand before when it comes to the Internet. With Google recently announced that they are indexing 1 trillion unique URL, you will work hard to ensure that your site is reaching the right prospects and not hide in the mass of information on the web. Here are four useful tools you can use to get ahead … and its competitors and can be used to get ahead of you …

1. Bruce Clay – bruceclay.com: Bruce Clay is a highly respected search engine and competitive research authority in the network. His website offers several free-to-use tools that provide information valuable on its website. Your competitors can use to learn more about your online business. Page Analyzer: Your competitors can enter the information the site and the instrument will return to the reports of the information contained on each page of your website – you can now record this information, copy the keywords which have largely and use them to rank higher in natural search. Page Server Tool: Competitors can search The 'Spider-ability "to its current site – use this to detect any redirects or issues that may prevent your site to be well positioned. Using this tool, and make changes based on these results, once again can help to appear higher than in natural search

2. Google Alerts – Alerts.google.com; This is a very easy yet very powerful tool to use. Your competitors can enter in any keyword or Address the website and whenever Google finds new reference to the word (s) will be sent an email with a brief summary and a link to it. With this tool, your competitors can label your company – receiving "such as information about you, your company, its products or people who are tied at any time without need to spend resources.

3. Tools Domain whois.domaintools.com: Your competitors can use this information to search your site. They can access publicly available information covering the legal ownership of your domain name servers and the names of the companies that have the property aspects of your site. It can give management information such as contact numbers and names of members Company. Sometimes we find companies that do not have your own domain name! This tool can be used to check the status of title – someone could buy the yours from under you! Visit the site and type the website address of his own company – you may be surprised.

4. Facebook: facebook.com; as harmless as it seems, personal information about you or your business networking sites can reveal a little too far or disgruntled cracks in the business. "Facebook Stalking "is very easy to do, particularly with public profiles. Its competitors or potential customers can simply write the name of an officer in a motor search, and often a Facebook profile is within the top 5 results. Clients feedback on your personal life can reflect how you will be treated as a client, so the way your staff conduct themselves in places like this can influence decisions taken elsewhere.

In a high profile case July This year, Shelley Sawers, wife of M16 British intelligence chief Sir John Sawers, maintains a list of Facebook, with regular updates on his family, the location of your vacation photos and whereabouts. These data were seen by millions, which could jeopardize the MI6 and the security of your family. He highlighted the way these sites can be used by its competitors to take personal or business information quickly and easily! A tip: try to keep a clean profile, and perhaps the stress that their staff are as well. Do regular searches for you and your company online to see what appears. Of course, you can put all these devices to work for you too. If you do not have the time or energy, talk to a marketing company will be able to use all these tools and more when I work on online for customers.

Neil Dwyer is the director of Strategy & Action. A marketing consultancy located in Springwood, QLD.

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