Today's consumers not only rely on traditional media, increasingly, they are utilizing the Internet to help them make their purchases and decisions. With forums, websites and blogs of product, the Internet is a park of savvy consumers.

The landscape of online advertising however, is highly fragmented, with hundreds of millions of websites. In order to make informed decisions regarding the audience profiling and targeting, web analytics has become a tool indispensable.

The resources below will help you learn more about your audience, measure the success of your campaign, to keep abreast of the latest market trends and new platforms to reach their target audience.

Use these tools to produce the winning combination:

 • Google Traffic Estimator is great for quick traffic estimates for new keywords, clicks and spending.
 • Use Google Web Optimizer to test for the components that make up the best website.
 • Use a good site analytics package like Google Analytics, Omniture or Webtrends.
 • BLVD Status is a simple yet comprehensive analysis tool that tracks your referrals and conversions, with live stats, RSS and conversion tracking and conversions as link removal, including "Digg This" and social media sites.

Analysis and Research
 • Keep on track with Google Alerts to receive updates by email when there are new results in Google for keywords or topic you choose.
 • Get the Net Promoter level (SPL) as a simple but effective measure of customer loyalty ordering out at any of the promoters, passive or detractors, and then you know how you're doing your business.

Market News
 • Search Engine Land – my favorite source for the latest and most comprehensive search engine technology news and trends in the market.

Social Media Marketing
 • Media social sites are visited by millions of young people every day, and this is an excellent platform to connect with them, just where they spend much of their time, either up an ad campaign video on YouTube or be part of Facebook or Twitter (the next big thing after Facebook) or network MySpace, which can give much information about your target customers.

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 • Use sites like Quantcast and Compete.com to obtain detailed measurements of their audience reach, composition and traffic, then PEG against their competitors to see where your company.
 • In my opinion, is affiliate marketing a great way to gain exposure and new tracks by a partner website or advertisements to drive traffic to your website in exchange for a small fee.

Christina is an online marketing associate at Singapore Internet Marketing Company – Conversion Hub. She also actively contributing to forums on topics related to advertising and website designers. She is also does website design. Christina graduated with a Singapore degree in business management, majoring in website analytics.

The Real Tracking Tools on MySpace!

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