Internet Marketing key to business success local Approximately every 10 to 20 years, a trend emerges new campaign to change the landscape of business. We are in the midst of a major change that is affecting the way businesses connect and interact with their customers. This change is moving the business online. A Once considered cutting-edge Internet marketing is becoming mainstream. Lisa M.
Internet Marketing Business Success Tips, Tools & Training for a Beginner

PHP 5 in Practice $27.95 With the release of PHP 5 web developers need a guide to developing with PHP 5 to both learn its complex new features and more fully implement the long standing features on which PHP’s success is built. PHP 5 in Practice is a reference guide that provides developers with easy to use and easily extensible code to solve common PHP problems. It focuses on providing real code solutions to problems, allowing the reader to learn by seeing exactly what is happening behind the scenes to get your solution. Because a real life situation will rarely match the book’s example problems precisely, PHP 5 in Practice explains the solution well enough that you will understand it and can learn how to truly solve your own problem. Authors: Jonathan D. Eisenhamer and Elliott White Published: July 2006 ISBN: 0672328887 576 Pages

PHP with MySQL Essential Training $99.95 Website and database assimilation is a necessity for many of today’s businesses, and learning to work with PHP is key to integration success. The objective of PHP with MySQL Essential Training is to teach both new and experienced web developers the comprehensive steps for building dynamic, data driven, interactive websites. Instructor Kevin Skoglund demonstrates the entire process of building a content management system. He starts with the basics of the PHP language (variables, arrays, loops, functions, etc.) and works up to building dynamic web pages with a MySQL back end. Kevin also covers blueprinting applications; structuring and interacting with databases; building, validating, and processing forms; and regulating user access with passwords. In addition, he provides practical advice, offers examples of best practices, and demonstrates refactoring techniques for improving existing code. Exercise files accompany the tutorials. ISBN: 1 59671 364 X Duration: 10.75 hours on 2 CDs

Web Database Applications with PHP and MySQL, 2nd Edition $34.95 By Hugh E. Williams, David Lane 2nd Edition May 2004 ISBN: 0 596 00543 1 816 pages There are many reasons for serving up dynamic content from a web site:to offer an online shopping site, create customized information pages for users, or just manage a large volume of content through a database. Anyone with a modest knowledge of HTML and web site management can learn to create dynamic content through the PHP programming language and the MySQL database. This book gives you the background and tools to do the job safely and reliably. Web Database Applications with PHP and MySQL, Second Edition thoroughly reflects the needs of real world applications. It goes into detail on such practical issues as validating input (do you know what a proper credit card number looks like?), logging in users, and using templates to give your dynamic web pages a standard look. But this book goes even further. It shows how JavaScript and PHP can be used in tandem to make a user’s experience faster and more pleasant. It shows the correct way to handle errors in user input so that a site looks professional. It introduces the vast collection of powerful tools available in the PEAR repository and shows how to use some of the most popular tools. Even while it serves as an introduction to new programmers, the book does not omit critical tasks that web sites require. For instance, every site that allows updates must handle the possibility of multiple users accessing data at the same time. This book explains how to solve the problem in detail with locking. Through a sophisticated sample application Hugh and Dave’s Wine Store all the important techniques of dynamic content are introduced. Good design is emphasized, such as dividing logic from presentation. The book introduces PHP 5 and MySQL 4.1 features, while providing techniques that can be used on older versions of the software that are still in widespread use. This new edition has been redesigned around the rich offerings of PEAR. Several of these, including the Template package and the database independent query API, are fully integrated into examples and thorougly described in the text.

A Student’s Guide to Acing College: Tips, Tools, and Strategies for Academic Success $12.95 Are you nervous about the rigors of college academics? Does graduating from college seem like an impossible dream? If so, A Student’s Guide to Acing College is for you! This motivational and insightful guide walks you step by step along the path toward academic success. Inside, you will find a multitude of tips, tools, and strategies designed to help you develop the essential skills necessary to succeed in college. You will also be introduced to several resources unique to the college experience that can assist you in achieving top grades. A Student’s Guide to Acing College gives you the tools to conquer the world of college academics and fulfill your dreams! “Directly from the trenches: after having successfully navigated two challenging academic programs simultaneously, Jeffrey Vaske has provided a succinct and extremely useful guide for college students. Essentially, he demystifies the academic skills that students need to do well. If you have a child starting college, get him or her this book.” Dr. Katharina Tumpek Kjellmark, Chair, History Department, Grand View University

Upgrading to PHP 5 $20.95 If you’re using PHP 4, then chances are good that an upgrade to PHP 5 is in your future. The more you’ve heard about the exciting new features in PHP 5, the sooner that upgrade is probably going to be. Although an in depth, soup to nuts reference guide to the language is good to have on hand, it’s not the book an experienced PHP programmer needs to get started with the latest release. What you need is a lean and focused guide that answers your most pressing questions: what’s new with the technology, what’s different, and how do I make the best use of it? In other words, you need a copy of Upgrading to PHP 5. This new book is targeted toward PHP developers who are already familiar with PHP 4. Rather than serve as a definitive guide to the entire language, the book zeroes in on PHP 5′s new features, and covers these features definitively. You’ll find a concise appraisal of the differences between PHP 4 and PHP 5, a detailed look at what’s new in this latest version, and you’ll see how PHP 5 improves on PHP 4 code. See PHP 4 and PHP 5 code side by side, to learn how the new features make it easier to solve common PHP problems. Each new feature is shown in code, helping you understand why it’s there, when to use it, and how it’s better than PHP 4. Short, sample programs are included throughout the book. Topics covered in Upgrading to PHP 5 include: The new set of robust object oriented programming features An improved MySQL extension, supporting MySQL 4.1, prepared statements, and bound parameters Completely rewritten support for XML: DOM, XSLT, SAX, and SimpleXML Easy web services with SOAP SQLite, an embedded database library bundled with PHP 5 Cleaner error handling with exceptions Other new language features, such as iterators, streams, and more. Upgrading to PHP 5 won’t make you wade through information you’ve covered before. Written by Adam Trachtenberg, coauthor of the popular PHP Cookbook, this book will take you straight into the heart of all that’s new in PHP 5. By the time you’ve finished, you’ll know PHP 5 in practice as well as in theory. By Adam Trachtenberg July 2004 ISBN: 0 596 00636 5 304 pages

Extending and Embedding PHP $31.95 In just a few years PHP has rapidly evolved from a small niche language to a powerful web development tool. Now in use on over 14 million Web sites, PHP is more stable and extensible than ever. However, there is no documentation on how to extend PHP; developers seeking to build PHP extensions and increase the performance and functionality of their PHP applications are left to word of mouth and muddling through PHP internals without systematic, helpful guidance. Although the basics of extension writing are fairly easy to grasp, the more advanced features have a tougher learning curve that can be very difficult to overcome. This is common at any moderate to high traffic site, forcing the company hire talented, and high priced, developers to increase performance. With Extending and Embedding PHP, Sara Golemon makes writing extensions within the grasp of every PHP developer, while guiding the reader through the tricky internals of PHP. Author: Sara Golemon Published: June 2006 ISBN: 067232704X 456 Pages

FileMaker 9 & PHP Foundations (Training CD) $64.95 The most popular web scripting language PHP is now distributed and supported by the most efficient desktop database software company FileMaker Inc. If you know FileMaker and you want to use your data on the web this tutorial shows you the “How To” from a leading industry expert. The tutorial curriculum is developed as an A to Z package. You will be introduced to Custom Web Publishing using FileMaker Server 9, taught the essentials of PHP, and then discover the powerful methods of FileMaker’s new API for PHP. Learn the solid foundations of custom web development with PHP and FileMaker Pro. FileMaker distributes PHP 5.x Requires a copy of FileMaker Server 9 Requires a copy of FileMaker Pro 9

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PHP Advanced for the World Wide Web Visual QuickPro Guide $19.95 PHP is a server side, HTML embedded scripting language. ItUs frequently being used to replace the functionality created by Perl to write CGI scripts). Similar to both HTML and CGI, PHP is faster to program in and faster to execute than CGI. PHP was written specifically for Web site creation, unlike Perl, C, or Java. Companies such as Honda, Patagonia, and Zoom.com all have Web sites utilizing PHP. PHP Advanced for the World Wide Web: Visual QuickPro Guide consists of approximately fifteen chapters of step by step content, aimed at teaching specific topics in direct, focused segments. The scripts featured in this book are based on features and capabilities that current PHP users most frequently inquire about (e.g. sessions, authentication, and object oriented programming). as well as detailing those technologies that will be more important in the future, such as XML and Wireless Access Protocols. Author: Larry Ullman ISBN: 0201775972 Published: DEC 18, 2001 520 pages

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