Management Tools Podcast

Business First podcast

An quick search on Wikipedia Podcast carry this definition:
"A podcast is a digital media file, and a set of files and distributed via Internet using syndication feeds for playback on portable media players, and PC. A podcast is a specific type broadcast on the Web, like "radio", can serve the same content or the method by which he is accused, it is also called podcasting. Host or author of a podcast is often called a podcaster. The term podcast was a portmanteau of the name of mobile music player from Apple, iPod and diffusion [1] a "pod" refers to the iPod, and "thrown" to the idea of broadcasting. "

In other words, the podcast is a regular means of publishing audio and / or video files on the Internet. People can use iTunes (software most popular podcasting) subscribe to your podcast and automatically download to their iPods. You can add the new audio / video podcast podcasting software Special and iTunes automatically copies the new files on the iPod for you, now your copy of the daily podcast. In the bulletin this week, I just show how to set up our first podcast. I'll teach you everything we did, and I'll give some reasons why you should consider creating a podcast to their business.

A sample podcast If you have an iPod, then open iTunes and click the Advanced menu. Select "Register as Podcast … "Option, and copy the URL below:

http://www.interspire.com/email_marketing_podcast/podcast.xml

Following URL our new e-mail marketing podcast I talk about in this newsletter. If you subscribe to our podcast in iTunes appear as follows:

Our podcast is all about email marketing and includes 6 tracks totaling 30 minutes. You can subscribe to our podcasts, download it onto your iPod or listen in the car When you exercise, because it can all podcasts.

I submitted our podcast on iTunes (Australia), as shown in part Business -> Management and Marketing category in a few days. But enough about our podcast. This is how and why you should create your own.

Why start a podcast? The main reason for launching a podcast to position yourself as an expert in their field of interest. A podcast is a great way to build confidence and to show potential customers what you speak. At the end of the day, podcast is an excellent marketing tool, with the ultimate goal of better customer for you.

No matter what industry you are in – you can use a podcast to educate and inform their customers and prospects on the issues relating to their sector. For example, if you're a web designer might start a podcast that discusses the factors involved in the construction of a website and useful. If you are a seller can start a podcast to share marketing ideas.

How to start your own podcast
In reality, a podcast is that one or more audio tracks you've recorded a special power attached to using RSS. These are the steps to create your own podcast:

1. Find a theme or themes for your podcast that I could write / speak with authority.

2. Buy a microphone to your computer. Any kind will do.

3. Download Audacity (free recording tool audio) that you want to record your voice for your podcast.

4. If you prefer that someone else their voiceover podcasting or have short time, then you could find someone to Voices.com.
I chose to use a voice in Australia, specialist over from Voices.com to record our podcast. His name is Justin and he did a great job.

5. Record your podcast and save it as an MP3 file, or send the script your podcast to your voice more specialized.

6. Now you need to make the RSS feed for your podcast. The RSS feed for a podcast was similar to blog RSS feed – is a simple way to list the details of your podcast in a single XML file.

Apple created the ultimate guide to creating an RSS feed for your podcast you can read here. If you get stuck see what the contents of feed XML feed of our podcast here.

7. Download your MP3 files and RSS feeds in a public folder in your website.

8. Go to Podcasts section in iTunes and click on "Submit podcast link. Enter the URL of your podcast feed, file and follow the instructions.

As you can see there are a couple of hours work involved in creating a podcast using the method I described above, however useful for the purpose.

About the Author

This article is written by Mitchell Harper, co-founder of Interspire. Interspire is a leading provider of ecommerce shopping cart software, content management software, email marketing software, and other web software solutions.

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