Most NGOs (nongovernmental organizations) Dona't understand these important aspects of a successful website. Even many non-governmental (GL) could improve their sites by following these tips.

1. Everything must be seen and evaluated through the eyes of the visitors: "The most seen in me" as the main reference point for a successful web site. This is in relation to the copy and content than ever directed to members or non-members: "Here find …." is a better and more attractive statement on the home page, that: "We are the leading organization of ……"

2. Most Internet visitors are searching for information, so please provide them.

3. Focus on content themes, as it will give an easier way to search for more attractive positions in major search engines and to be included in some directories (Google, MSN, Ask Jeeves, Yahoo, Open Directory, Altavista, etc..) Site-Build-It is probably the best approach to meet this requirement.

4. Make an easy and clear navigation on every page.

5. They have a search service, the best in all pages. Http: / / www.FreeFind.com provides a free and useful service. I use it in a number of websites, for example, by images: http://www.azfotos.com .
Besides the ease of searching for the visitor who gives a record of what people have been looking for.
That way you can give priority to the subject for people on its website to review their pages. Google also offers a search box, but only with pages that are indexed, and you can not get the records searches.

6. Try to organize the content of your website rather "flat", ie the visitor does not have to dig very deep into your site Web to find what he / she is looking after. Most visitors at best not go deeper than level 3. This is the same with the "combing" bots of search engines.

7. Have your contact information visible on your homepage (first page), including address, phone, fax, email, may be even money order, bank account, etc. – all to make it easier for people to find the type of information they need about your organization. Avoid writing e-mail address, use a script to hide it from email harvesters and spammers.

8. Make it easy for visitors to find information about people, their phone numbers and email address and keep them updated. Do the same for the departments of the organization.

9. Keep each resource in one place and make many links to other sites around ..

10. Make it visible when they have provided new material on the website.

11. Make your Simple and fast loading. Avoid heavy graphics, flash movies, etc. They will not help your visitors, but only help them click. If you use graphics, we must optimize for the smallest amount of file size. GifBot, http://www.netmechanic.com/GIFBot/optimize-graphic.htm , I can do it free and online. Another person uses one of the image editing programs available with the function and the picture in Â'publish the weba.

12. Keep your web copy for example, the brief use of a new paragraph for each line, 4. Make bullets. files.

13. Manage to have at least the home page with a simple domain name such as target = "_new" rel = "nofollow" href = "http://www.iucn.org"> http://www.iucn.org or http://www.ensi.org or http://www.nature.org

14. It is not good enough to have a virtual address by having intuitive domain name on the Internet. You also have to be properly recorded in the engine search and directories. The best way is to make other important sites link to your site. In some months your site will be picked up by spiders engine search. For directories, it is best to do it manually, start with dmoz.org and yahoo.com

15. Make it easy for people to link to you. They provide a variety of text links, banners and logos and with simple instructions on the HTML.

16. Encourage visitors to bookmark your site.

17. Exchange links to other relevant organizations. Include important keywords in the link text they are asked to use.

Apply these 17 tips and half a year will have many more visitors and that will be much happier to return to your organization's website.

Soren Breiting has worked with a number of national and international websites for NGOs and NOs. Find more tools and tips at http://www.ALLeMarketingtips.com . Soren is also the editor of the ezine Stock Photo News http://www.StockPhotoNews.com – The first Modern eZine combining Stock Photography and Marketing.

Education 2.0 – WiZiQ Free

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Web Workshop 2.0 (10-User Lab Pack) for Mac,Win $124.95 Now anyone can create Web pages with Web Workshop 2.0! No need to learn HTML or other programming language, just point and click. Students and teachers can easily collaborate to create Web projects. This simple but ingenious program uses standard drawing tools to build your page, add text, and create links. Designing a Page: A wide variety of tools lets students use their creativity. Choose from many new backgrounds and an expanded Clip Art library, or import your own pictures in PICT, BMP, GIF, or JPEG format. Use the paint tool to draw. Type text right on the page in any font, size, and color or paste previously written work. You can even record a message or some music and add it to your page! Adding Links: Adding links to your page is a snap. Select any object on your page and type in a Web address (URL) or choose from a pre created list of links to over 40 great sites on the Web to create links that’s it! With one click, you can also link together pages you’ve created to build a class Web site. Create an interactive project by adding a link to your email! Publishing to the Internet: When finished, save your work and the program will automatically create the HTML files needed to post your project on the Web. Then, use the built in publishing feature to send your pages to your school server. Or, send your pages directly to Sunburst and we will publish them for free on our Web site!

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FileMaker Pro 8 Bible with FREE! Templates and Plug-In Tools $29.95 Track information crucial to your business with the new FileMaker Pro 8 database software and the latest edition of this comprehensive guide. From capturing customer data, automating employee records, or linking databases, to tracking your own investments or home inventory, find out how to set up the FileMaker Pro database you need to classify important information and improve productivity. This valuable reference provides clear step by step explanations and examples for beginners as well as experienced database users, for both Windows and Macintosh. Features include: Get the “Big Picture” on FileMaker Pro for business and home Understand basic operations for both Windows and Macintosh platforms Define fields, set up scripts, and create new databases Master standard forms, columnar lists, and other layouts Create, enter, edit, and sort records Generate summary statistics across records Learn how to use ScriptMaker to automate FileMaker Exchange data between programs such as Microsoft Excel Publish or share data on the Web or company intranet Import and export XML The BONUS! CD also includes: Trial version of FileMaker Pro 8 for Windows and Mac Templates Plug in tools Authors: Dennis R. Cohen and Steven A. Schwartz Published: February 2006 ISBN: 0 471 77708 0 936 Pages

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